Tata Coffee
Heritage meets hustle — a social strategy that brewed relevance for a new generation of coffee lovers.
Client
Tata Coffee
Services
Media Production, Content Creation, Social Strategy
Year
2026
The Brief
Tata Coffee, a heritage brand with deep roots in Indian coffee culture, needed to reconnect with a younger, digitally-native audience. The challenge was to evolve a legacy brand into a social-first conversation starter without losing its authentic character.
Zenny Studios designed a full-funnel social strategy — from nostalgic reels that celebrated coffee rituals to interactive content that drove engagement. We repositioned the brand as the morning ritual of a new generation, blending heritage with modern visual language. The campaign delivered a measurable lift in brand sentiment and social recall across key markets.